Monday 11 January 2016

The new Lincoln MKB

Lincoln compact coupé

Lincoln is currently in a bad place. It has a very reduced line-up compared to its German rivals, and many of the models it does sell are getting on a bit now. Sales are slow, and in 5 years they will be non-existent as their entire customer base will have died off. What they need is a fresh new car that can bring in new buyers that otherwise would never have considered a Lincoln. And that's what I've tried to do here with the Lincoln MKB. 

Size-wise, it's comparable to the Ford Focus but the coupé/hatchback body makes it a rival to the Hyundai Veloster and VW Scirocco. The smallish size and sporty style could attract a younger demographic to the brand and potentially spearhead an entry into the European marketplace.

Lincoln compact convertible

In addition to the coupé style, a stylish 2-seat convertible would be offered.

These were done a while ago so they have the old Lincoln face. If I get time, I'll make a post giving them a 'facelift' with the new Lincoln look.

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